📝 Job Description:
Freshworks is hiring a Lead – Product Marketing in Chennai to shape the narrative, positioning, and go-to-market (GTM) strategy for its suite of enterprise SaaS products. This senior-level role is ideal for a strategic B2B marketer passionate about storytelling, customer insights, and driving adoption for global SaaS solutions.
You’ll work cross-functionally with product, sales, and growth teams to bring new products and features to market, craft compelling product narratives, and enable teams to effectively communicate value to customers worldwide.
Key Responsibilities:
💡 Product Messaging & Positioning:
- Define clear, differentiated product positioning and messaging that resonates with target audiences.
- Articulate Freshworks’ unique value proposition across various markets and customer segments.
📣 Content Development:
- Create high-quality marketing and educational content such as whitepapers, blogs, product videos, and sales decks.
- Collaborate with design and creative teams to ensure consistent messaging across campaigns.
📈 Sales Enablement:
- Equip sales teams with effective collateral, battle cards, and pitch decks.
- Conduct regular training sessions to ensure alignment between marketing and sales teams.
🚀 Product & Feature Adoption:
- Partner with product teams to plan and execute feature launches.
- Develop strategies to drive adoption, engagement, and retention among existing customers.
📊 Marketing Enablement:
- Collaborate with growth and performance marketing teams to align campaign messaging and creative direction.
- Provide market insights and competitor intelligence to inform campaign execution.
🗣️ Voice of the Customer:
- Represent customer needs internally, providing feedback to guide product development.
- Use customer insights to refine messaging, positioning, and GTM strategy.
🎤 Evangelism:
- Serve as a brand and product evangelist, representing Freshworks at industry events and webinars.
- Build relationships with analysts, media, and thought leaders.
🗂️ Project Management:
- Manage multiple cross-functional projects with clear timelines, accountability, and outcomes.
- Partner with product management and leadership to ensure consistent strategic execution.
📊 Experience Needed:
7 – 9 years of B2B SaaS product marketing experience, preferably in global technology companies.
💰 Salary:
22L – 36L PA (According to Glassdoor)
📅 Job Posted On:
Not mentioned
⏰ Apply Before:
Not mentioned
🏢 Job Type:
Full Time, On-site
📍 Location:
Chennai, Tamil Nadu
💡 Skills Needed:
- Proven success in B2B SaaS marketing and go-to-market planning
- Strong understanding of buyer personas, ICP development, and competitive positioning
- Excellent storytelling and communication skills (written and verbal)
- Experience in sales enablement, content strategy, and campaign execution
- Ability to work cross-functionally with sales, growth, and product teams
- Analytical mindset with a data-driven approach to marketing decisions
- Leadership and mentorship capabilities for growing product marketing teams
🎓 Qualifications:
- Bachelor’s degree (MBA or Marketing specialization preferred)
- Experience in enterprise SaaS or tech marketing is highly desirable